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style guides

copywriting

Small Product Lab days 8–10: Losing track and light launching

I start by telling you that the Writing Style Guide Starter Kit [https://gumroad.com/l/styleguides] is now available to buy. I didn’t follow the exact Small Product Lab [https://gumroad.com/smallproductlab] (SPL) guidelines in the last couple of days, but I did launch my product bang

copywriting

Small Product Lab (Days 5–7): Rethink, pre-order, pricing

[https://gumroad.com/l/styleguides] Time for another update on my progress with Gumroad’s Small Product Lab [https://gumroad.com/smallproductlab]. We’re at a point now (Day 8) where I’m panicking about whether I’ll get my product out on time, so I’m going to write

austin kleon

Small Product Lab (Days 3–4): Landing page and showing my work

It is day four of my foray into creating and launching a product in 10 days [http://www.iainbroome.com/blog/small-product-lab-planning]. In my case, the product is a package of three writing style guide templates [http://writingstyleguides.com/] – the above image is the first glimpse of what they look

content strategy

Small Product Lab (Days 1–2): Deciding and planning

I’m taking part in Gumroad’s Small Product Lab [https://gumroad.com/smallproductlab], which gives me 10 days to take an idea from just that to an actual thing that people can buy. I’ll be writing about the process here on my blog and this is my first